Marketing Plans
Free Marketing Teleclass - First Thursday each month - covers Marketing Basics
Generating leads is the number one concern of small business
Most spend 12 hours a week promoting themselves - face to face networking, online activity, selling - everything.
Getting the best return from limited resources is the priority. But usually it's not working.
Because it doesn't fit how they make sales.
A marketing plan designed to promote online product sales is very different from one for a business service sold through a mix of networking, and online and conventional marketing.
Do you know what would work best for you? If not we've created a special 3 hour workshop just for you. Find out more here.
What do you need?
To start with you need to think Strategically about your Marketing Plan - so you can start by downloading our Free Marketing Planner here.
Chances are though you'll need some input to help you. We've completely re-written our courses and workshops to include all our recent findings about what companies like yours do to promote themselves and we've included all the latest online tools like twitter. So we can help you recognise when you should spend time on line and when you shouldn't and we back it up with some real attention to telling your story in terms that use the same language as your customers.
So our Punch above your weight foundation workshop pulls it all together for you and shows you How to do all the marketing you need in only 12 hours a week. It includes all the latest research into how to network effectively online and at networking events.
This powerful 3 hour workshop is based on our new 80 page workbook plus the BrainMap ® and MindMaker6 ® tools from Brain Technologies Corporation to help you get the psychology of your story right.
Price £77 inclusive.. We are running the next one at the Arora Hotel Gatwick on 7th May. Book Punch above your weight foundation here.
The workshop will help you achieve 3 things
1) Be absolutely clear about your story. This is critical for credibility and referrals
2) Decide how much online activity to include in your strategy - and what other marketing tools will work for you
3) Understand effective networking and how to build and maintain a strong online presence to suit your business without spending your life at it.
For those who need more help, we offer a complete package of marketing tools at the all-in price of £525 + VAT. This package includes attendance at our Punch above your Weight online marketing workshop, a copy of our 1Manbrand distance learning programme for conventional marketing and a special copywriting module aimed at producing good quality online collateral. All of this is backed up by 3 hours individual support by phone, email and video-conference. - You can order the complete programme here.
In the meantime you can get some useful tips from our Newsletter. Subscribe here.
Links to our other offers.
Our free downloadable marketing planner takes you through the basics of creating a story using psychology to understand how your customer thinks and feels. All the research shows that getting your story crystal clear is perhaps the single most important task for the growing business. It then helps you review the different options for telling it in writing, online and face to face.
It is the basis of our small company marketing course which has 4 basic modules covering these issues together with advanced modules on
PR
New product design
Copywriting and
Running exhibitions and workshops.
We also offer a 1 day internet marketing workshop that deals with using Web 2.0 for promoting yourself on-line and working collaboratively with other small companies. This workshop is supported by its own e-book which includes case studies and a summary of our research project into how small companies use IT and the internet.
You may be interested in our Punch Above Your Weight foundation workshop You can book here. The price is £77 inc VAT.
Our in house strategic marketing workshop can be run at your site. This is a one day workshop to walk your top team through your current product portfolio and market positioning and to help you develop a strategy to improve your market performance and profitability.
Complementary workshops include a tactical workshop which helps you answer the question "What's your story and where are you going to tell it? and our branding and vision workshop..
We support these offers with specific get you started programmes on Google ad-words, blogging and using social media and more detailed programmes on developing your brand and on internal marketing.
New e-book - 21 Business Stories. Takes all we've found out and presents it as 21 engaging slices of business life, covering marketing, monitoring, people, raising finance and above all tracking how you're doing. Only £9.20. You can buy it here.
Why we can help you
Unusually for a consultancy company we have a practical bias. We have 25 years experience of running growth businesses in IT, Business Training, Internet trading and horticulture. Currently we run a £650k internet trading company - Plants4Presents - and a 10 employee Organic Vegetable Business. These give us a real-life basis for our consultancy and training business that underpins our research into how companies actually use IT to promote themselves and improve performance as they grow.
Our founder, Dr Alan Rae is a chartered fellow of the Chartered Institute of Marketing, an associate of the Market Research Society and an accredited workwise adviser. You can look at his Ecademy Profile and Testimonials or follow his ideas on the How to do Business Blog
Contact - To discuss how we can help with your business growth or marketing ring 0845 094 0407
