If you are like most small business owners you spend 12-15 hours a week promoting yourelf - face to face networking, online activity, selling - everything.
You have to use your time as effectively as you can. To find the right balance of online and face to face activity to get the leads you want and achieve the sales you need.
Each business is different - it has it's own characteristic signature. However even totally on line businesses can benefit from some live marketing - shows, workshops, to drive site traffic while businesses that get work by meeting people benefit from some online scenery for the face to face play.
The diagram shows the kind of strategies you might need - pure face to face, pure online or a hybrid . But you may need to put some detailed strategic thought in.
If you want to get started straight away you can invest in our Social Media for Real Businesses workbook which will take you step by step through the process of generating your story and promoting yourself on line.
However you may want some help to work out the best balance for your business.
We have worked with hundreds of businesses to help them tell their story. You need to make it really clear so our workbook has excercises to help you get it really concise. If people don't understand what you can do for them they won't buy and they won't refer you. Then you have to decide on the right balance of online and face to face and you have to create a set of collateral to sit online and act as the scenery.
We can help you create the right presentations, documents and videos and get them optimised so that when people check you out online there will be some good stuff to find.
And we can work with you to make sure that your good intentions get turned into leads and sales.
Interested? ring me on (0044) 845 094 0407. We can talk about what you want to do and I'll create a programme for you to change the way you do business.