Business Growth Workshops
Marketing workshops
We run public workshops aimed at helping you quickly master new topics.
We specialise in innovative uses of the internet either for promoting your company or for collaborating with other companies to increase your chances of securing and delivering contracts with larger organisations.
Our other main focus is in Marketing. We've carried out many workshops in e-commerce and strategic marketing for organisations like Business Link and the Chartered Institute of Marketing. We're currently running a vision and branding workshop for Sussex Enterprise and offer some powerful, in house sessions to help you refocus your business and develop your brand.
Next public workshops
Punch Above Your Weight Foundation Workshop - How to do all your marketing in only 12 hours each week. Gatwick 7th May
Punch Above Your Weight - is designed to help you look bigger on-line. We’ll show you how to: discover the all important key-words that you need to develop your story and connect you with your customers in their language. We go on to show you how to
- use blogging and tagging to spread the word and magnify your impact
- maximise traffic to your site with a little judicious search engine optimisation
- create and embed audio and visual material to add punch to your story
- use on-line networking, profiles and affiliations to multiply your presence
- use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.
We’ll use examples from some early adopters we interviewed to show how everyday businesses are using these techniques to Punch above their Weight.
The next workshop is at Arora Gatwick on 7th May . follow this link to book . It's £77 including VAT for a full day. Price includes materials and our e-book.
Marketing
Strategic Marketing, Designed as an in-house workshop. Will help you develop your vision and brand by establishing what your story is and where you are going to tell it. On-line, in person and in writing. Also covers the fundamentals of developing your product portfolio.
Advanced In-House Workshops
Strategic Marketing Workshop
1 day in house facilitated event. Takes you through the issues of choosing the right market segments, connecting your values with your customers, choosing partners to make it happen defining what your story will be and where you will tell it. Price for the day £900 + VAT but is likely to require some preliminary work. Suitable for a top team of 4-6. Book directly at this link
Punching above your weight.
1 day in house facilitated event. Covers the same issues as the public course but is an in house version. Price for the day £800 . Suitable for a top team of 4-6 Book directly at this link
Internal Branding Workshop
1 day in house facilitated event. If you are in a service business, you are totally dependent on how well the staff walk the talk with the customers. Wally Olins estimates that you have to spend 50% of your marketing energy keeping your team on-message. This workshop will help you audit where you are now, review the possibilities, strategise what you need to do. Price for the day £800 but will almost certainly need some preliminary work. Suitable for a top team of 4-6. Book directly at this link
Branding and Vision Workshop
2 day in house facilitated event. Covers how the market is evolving, what are our values and how do they align with the customer market segments. What is brand, what is our vision and how do the 2 align. Helps you review your product mix and identify what new products we should be developing and helps you review the realities of product launch both outside and inside the company. Suitable for a top team of 4-6 and their direct reports. Price for 2 days is £1600 per facilitator. You should also budget for some preliminary work with the meeting owner. Book directly at this link
