e-books
Our entry level products.
We've written several e-books to give the key information you need to make a difference to your business. They're written in non-technical language to help you make quick progress.
They're usually created out of research or consultancy work we've carried out for people who want to understand how small businesses tick. Business Schools, the EU, the DTI, a couple of IT vendors.
They're mainly about how companies like yours have used the internet and other IT and communication tools to make themselves more efficient and build a more powerful marketing presence - on line and in the real world.
Punch Above Your Weight
Punch Above Your Weight - is the workbook from the programme. It covers the same issues as the workshop and largely replaces our earlier e-book Market Online! It tells you how to
- use blogging and tagging to spread the word and magnify your impact
- maximise traffic to your site with a little judicious search engine optimisation
- create and embed audio and visual material to add punch to your story
- use on-line networking, profiles and affiliations to multiply your presence
- use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.
It runs to about 180 pages, includes case studies and a summary of our original Abandoned Heroes report. It costs £15 + VAT and you can buy our Internet Marketing e-book here.
Growing Your Business
This e-book has its roots in an EU project to help transport companies come up to date. It has sections on finding partners, implementing IT effectively, marketing and deals with the issues of how you measure progress in your company across a comprehensive range of indicators. It also has a chapter on raising finance and one on CRM - so it's quite comprehensive. A mere £!5 + VAT. You can buy it here.
21 Business Stories
This covers much of the material in Growing Your Business but is a series of anecdotes based on our own experiences of growing businesses over 25 years rather than a workbook like Growing Your Business. It came about when I was on a workshop to improve my own presentation skills and as one of the exercises they said - be a Guru tell us a story. So having done it once I thought I could do 21 of them - so here it is. And it's only £8+VAT - £9.20 for 84 pages of wit and wisdom. You can buy it here.
Coming Soon - Collaborative working
Our most recent research project on collaborative working means that we are in the process of producing an e-book on how to make effective use of tools like Skype, Base Camp and Megameetings. Complete with 12 Case studies its available for £15 + VAT. You can buy it here.
Affiliate opportunities
If you are interested in reselling any of our materials please have a look at our Affiliate programme. Full details can be found here.
