Why we work with Brain Technologies Corporation.

 

Have you ever failed to make a sale, lost control of a team you're managing or have a project come to grief? Of course you have - we all have. Chances are, if you think back about it though, the main problem was one of communication. Or lack of it.

If you want to get something done you need to communicate with those you want to motivate. Its all about coming up with a story that directly relates, emotionally to the other person. If you tell the story using language that makes sense to them, then you're more likely to get the result you want.

In a small business, getting this story right is critical - because it helps you across the board. Traditionally the story we tell to motivate customers is called marketing. The story we tell inside the business is called leadership. But it's likely to be the same story.

The thing is though, we all tend to believe that everyone sees the world the same way we do. But the truth is that they don't. We all have our preferences - for relationships or results - for thinking or action.

How we express ourselves makes all the difference to the person who hears us.

That's why we got involved with Brain Technologies. In the past we had a lot to do with IT installations. These usually fail because people are demotivated and unengaged. We read Dudley's ground breaking book - Strategy of the Dolphin in the 1980s and when we revisited his materials we realised we had what we were looking for.

This was a set of models of human behaviour, grounded in the way that the brain works. Rich and complex enough to be useful. Simple enough to be used by practical people in everyday situations. Is that what you want? I rather think it is.

The way into this is via the BrainMap ®. This is a simple self scoring tool available in paper form or online which lets you assess for yourself the balance between thinking and action, relationships and results in your make up. You'll find out how you think - and you'll get some ideas about how other people think too. You can find out how different mindsets see each other, where they are likely to be found in business behaviour models and get some ideas as to how you can start to communicate better.

We have build these ideas into our marketing and leadership training products - but for you, now, it may the time to explore a bit further. You can buy a paper based BrainMap for £21.50 including shipping if you live in the UK - we keep them in stock and can turn them round within 24 hours. You can order the BrainMap here,

On the other hand, you may wish to take it for yourself on-line for $22.95. Wherever you are in the world you can try it for yourself - immediately. So you can select the following banner ad. These prices are extremly competitive compared to most other comparable systems that generally require you to be accredited even if you just want to use them with your staff.

 

 

 

Why the BrainMap works.

There are many tools that claim that they can help you be a better, sharper, quicker thinker, some of them widely advertised. And we’re happy with anything that can actually show you how to get more from your thinking. But when you evaluate value and quality of any thinking-skills-improvement tool, you need to be sure that you can say this about them:

(1) It’s easy to understand.

(2) It relates to me.

(3) It’s useful and easy to apply.

(4) It’s going to make real differences for me.

If you feel that this is a critical time of your life for your brain to improve how it performs and delivers, and to do it as crisply, cleanly and economically as possible? Then you'll find the BrainMap will certainly repay the time spent learning about it. It's in fact a guide designed to help you be smart, wise and proactive using your brain skills, and then, over time, to get even better at doing the right thing when it matters most.

Most Profiling Tools Try to Force Your Thinking into Only One Box. But the Truth Is … You Are Already an Out-of-the-Box Thinker! The BrainMap Focuses on ALL the Important Thinking Qualities that Your Brain Is Equipped to Produce So It Can Give You a TRUE Whole-Brained Picture!

Let’s pretend that the diagram here belongs to you—that this is your general BrainMap Profile—and that it depicts how your brain thinks (even though it is only an example and even though this is only the first of many “maps” you’ll be getting). With the very first “map” served up by your online BrainMap profile, you are going to find that your new understanding is already delivering new ideas on how to get more things done and how to get it done more smoothly, efficiently and effectively!

If this sample BrainMap profile were yours, you would be only a click or two away from these valuable insights:

Business Insight #1

“Your brainpower skills should do very well in today’s high-tech, fast-change, challenge-filled work environment.”

Key BrainMap discovery: The tell-tale discovery of The BrainMap about you is how comfortable you are with both technical and people aspects of highly complex tasks and situations (the tipoff is that your “star”—or net position on The BrainMap—is strongly trending toward the complexity-loving Anterior Brain). You don’t suffer fools easily, and you don’t like to be fooled with. You are pretty much self-managing.

Business Insight #2

“You need to be careful when you explain things because you may give most people more information than they want or can handle.”

Key BrainMap discovery: You are a primary I-Control thinker (you know this because of the BrainMap quadrant the star is in). You like lots of details and may think everybody else does, too. But too often, they don’t!

Business Insight #3

“You are a lot more interested in what might happen tomorrow than what you know happened yesterday.”

Key BrainMap discovery: Your BrainMap Profile is heavily “weighed” toward
the top (you know this because so much of the four-sided figure is above the
horizontal mid-line). As you might expect, people whose brains favor the front
part are forward-looking. To them, the past is past, and not really that important.

Business Insight #4

“You Aren’t Always Going to be Consistent and May Come Across at Times As a ‘Jekyll and Hyde’ Type.”

Key BrainMap discovery: In addition to your primary I-Control thinking qualities, you also have a lot of I-Explore power. This means that your desire to seek out what is new and novel may sometimes cause you to shift mental gears quickly. People around you may wonder, “Where did THAT come from?”

Business Insight #5

“When you get tired, feel burned out or overloaded, you can do yourself damage by trying too hard to be perfect.”

Key BrainMap discovery: In brief, it happens this way: You (a) question your self-worth, (b) work hard to improve and (c) fall short or set yourself even more difficult goals. That causes you to (a) question your self-worth…and the cycle starts all over. (This is that “Dynamic Cycle” that we mentioned earlier!)

Business Insight #6

“The most vital thing your BrainMap profile has to say about you is, ‘Don’t forget that you have a whole brain, not just part of one.’”

Key BrainMap discovery: What your BrainMap Profile shows is simply a snapshot of how you currently think. What makes The BrainMap report on your thinking so useful and self-guiding is all the ways it suggests about how you can change and “grow” your thinking by using more of your brain.

Business Insight #7

“Everyone is somewhere on The BrainMap and is constantly giving off clues as to where that is and what that means.”

Key BrainMap discovery: These clues often come in how a person acts, dresses,
talks, writes and treats their personal and work spaces. Know this and you can make educated guesses about what they expect in life. What will make them angry, sad or motivated. Whether they will welcome your company, ideas or solutions or try to avoid them. And, most importantly, how best to communicate with them effectively!

Business Insight #8

“It’s a big, busy world out there, and getting bigger and busier all the time. The best thing you can do with your brainpower is target it better and target it often!”

Key BrainMap discovery: Want fewer mistakes? Target the part of your brain
that deals with the flow. Want radical changes? Target the part of your brain most at home with altering spaces. Want higher morale and more energy from “the troops” and the team? Target—not surprisingly—the part of your brain that takes care of relationships and protects values. Want new momentum? Target the part of the brain gifted at focusing on the now. The directions are all there … in your personal online BrainMap report!

So if you're still interested and want to take if further just sign up here for a paper BrainMap which contains lots of useful information about thinking styles as well ast the test itself. Just to remind you it costs £20.00 + £1.50 for delivery in the UK

Or If you can't wait and want to take the BrainMap on line you can do it here. Priced at $22.95

(You can order anytime, day or night. Don’t worry if it’s 2 o’clock in the morning right now!) - Just click the image on the right