BusinessWise is a revolutionary new business book which distils expertise from 19 authors, with more than 300 years of experience between them. Each is a professional in their field, and imparts advice gleaned from successful careers and hands-on experience. We provided the chapter on Marketing. The £9.99 price is a fraction of the value of the saving businesses of all types will make, from errors usually learnt too late. The content covers, vision, marketing, sales, finance, collaboration, and people management.
The book was launched on the 25 th May and went straight to number 2 in the Amazon Business Books Chart. You can buy it here.
Public workshops are run in London - they include Lunch and all materials except for the half day sessions.
The next workshop is at the Hub, 5 Wormwood St , London, EC2M 1RQ on Tuesday 16th September. You can book here - it's £135 + VAT for the day. This includes a morning theoretical session, an afternoon hands-on session where you can choose between focusing on blogging or on adwords. The price includes a 178 page e-book and membership of the Punch above Your Weight alumni community
We also be at the Hurtwood Inn, Peaslake near Guildford on 30th July.
e-book
Market OnLine!
100 page e-book covering some interesting ideas about how markets evolve followed up with specific advice on how to use google ad-words, blogs, squidoo lenses and other web 2.0 techniques to make you appear to be everywhere. When you've read it you'll really understand how to use Keywords effectively to drive traffic to your site. Only £15 + VAT
Order Market OnLine! here
BusinessWise
Symposium of the thoughts of 21 leading networkers on topics of burning interest to small businesses including marketing, networking, team building and collaboration. There are 2 contrasting approaches to sales as well as Finance, Business planning and establishing your vision. There are also several chapters on effective use of the internet. The book is published by Ecademy Press. We wrote the chapter on marketing.
Order BusinessWise here
Revised version as specified by Prime for their Cumbria project. Covers the essentials of Marketing for the start-up business. Contains 4 Modules - What's your Story which is about making your key strategic decisions about how you relate to the market and 3 modules about telling it. In writing which covers the basics of copywriting, face to face which gives you the basics of a structured approach to copywriting and On-line which will help you build an effective web-presence. Comes with nearly 200 pages of back up materials for £77 including VAT and delivery
8 lesson course on tactical issues of sales and marketing. 6 Hours material covering a detailed how to guide for small and startup businesses covering strategy, PR,Exhibitions, Direct Marketing, Copywriting and of course use of the internet. £266.73 including VAT & Delivery. Automated powerpoint with voice presentations + 200 pages of workbooks and other supporting materials including our Internet Marketing Ebook and a copy of BusinessWise.
Order How to do Business Marketing
The modules of How to do Business - Marketing are available separately for £43.48 each inc VAT and delivery. You can order them from the individual links below
Order How to do Business Marketing 1 - How Markets Operate
Order How to do Business Marketing 2 - The 7 Ps
Order How to do Business Marketing 3 - Market Research/New Product Development
Order How to do Business Marketing 4 - How to use PR effectively
Order How to do Business Marketing 5 - How to write effective copy
Order How to do Business Marketing 6 - Using workshops and exhibitions effectively
Order How to do Business Marketing 7 - Face to Face - effective selling processes
Order How to do Business Marketing 8 - Promoting yourself on-line
Flagship programme covering what a business needs to do to grow and trade effectively in the networked economy of the 21st Century It deals holistically with issues involve in choosing partners, trading with larger organisations, measuring your progress and promoting yourself on line. Based on 25 years experience at the sharp end and materials developed for the DTI and EU Leonardo projects aimed at helping small and growing businesses use the internet effectively to develop and streamline their operations and marketing. The complete pack contains 4 articulate presentation modules, the MD's guide to the networked economy, the Abandoned Heroes Report and the Tranee workbook - nearly 150 pages of background material for £176.25 including VAT
Order How to do Business Growth
The 4 modules of How to do Business - Growth are available separately for £52.88 each inc VAT and delivery. You can order them from the individual links below. The supporting workbooks and reports are also available separately
Order How to do Business Growth 1 - Market Development - about choosing strategic partners
1 day in house facilitated event. Takes you through the issues of choosing the right market segments, connecting your values with your customers, choosing partners to make it happen defining what your story will be and where you will tell it. Price for the day £800 but is likely to require some preliminary work. Suitable for a top team of 4-6
1 day in house facilitated event. Covers the same issues as the public course but is an inhouse version. Price for the day £800 . Suitable for a top team of 4-6
1 day in house facilitated event. If you are in a service business, you are totally dependent on how well the staff walk the talk with the customers. Wally Olins estimates that you have to spend 50% of your marketing energy keeping your team on-message. This workshop will help you audit where you are now, review the possibilities strategise what you need to do. Price for the day £800 but will almost certainly need some preliminary work. Suitable for a top team of 4-6
2 day in house facilitated event. Covers how the market is evolving, what are our values and how do they align with the customer market segments. What is brand, what is our vision and how do the 2 align. Helps you review your product mix and identify what new products we should be developing and helps you review the realities of product launch both outside and inside the company. Suitable for a top team of 4-6 and their direct reports. Price for 2 days is £1600 per facilitator. You should also budget for some preliminary work with the meeting owner.
2 day in house facilitated event. Complements the Vision and Branding workshop. Starts in the same place but reviews how to use PEST and scenario planning techniques to establish the options. Looks at how to use data to reduce risk. Focuses on the issues involved in taking stakeholders with you and balancing accomodating their concerns with the need to bring a project in on time and on budget. Explores the issues around building the right culture to balance risk and reward properly. Price for 2 days is £1600 per facilitator. You should also budget for some preliminary work with the meeting owner.
Contact - For further details ring 0845 094 0407