Marketing strategy is crucial, but in a small business most marketing is concerned with the getting the message into the market place to get leads for the sales team.
You need the right story to tell, but it is AS important to control where those messages will appear.
In a small business, the owner manager is always very short of time. So everything that happens must be sharp and to the point.
The major pressure point in the sales cycle is in prospecting. There just isn’t time to do it. That’s why the business cycles go from feast to famine and back. If you’re working, you haven’t time to prospect and if you’re running an effective sales programme, you haven’t got time to work.
So how to break out of this.
We believe that you should use the best combination of offline AND online techniques to automate the prospecting phase of the sales cycle.
You want to drive traffic to your web-site to do the initial qualification for you. What you want is a letter box on the wall out of which emails come that say – I’ve seen what you have to offer, I’m interested, please get in contact with me.
So our approach is to help you review the different marketing techniques that are available and pick the ones that are most effective for you. We tend in general to recommend a mix of networking, PR, email and pay per click as mechanisms that are inexpensive, easily controlled and give you a good return on your efforts. However every company and product is different and sometimes direct mail, exhibitions or workshops may also suit your message.
To find out more about sharpening YOUR pitch, download our Make Your company stand out package for just £27.77. This comprises a Powerpoint masterclass with voice over + a 20 page workbook
Our one and one 'Sharpen Your Pitch' consultancy sessions will develop these ideas in more detail, helping you develop a cost effective marketing strategy which gets real results for YOUR business.
Click here for more information or explore what else we have to offer using the right hand menu.
Coming soon is a 10 lesson distance learning marketing course which covers all aspects of sales and marketing. Materials cover
Comes on CD - Powerpoint with voice-over Each lesson approx 40 mins. Price £97 including workbook