Social Media Workshop

You probably want to get more business through social media like Linked in, twitter and Facebook. "Experts" will tell you how to build profiles and connect them all together but you are interested in using them to improve the existing marketing for your specific business.

You do need to know how these tools work - and how they combine to build an effective online presence.

But what kind of presence.. Are you running a local business service business, selling products nationally or building a global business? Does your industry embrace peer to peer conversations or resist them?

The most important thing is to get your story crystal clear about what you stand for, what you are going to offer and what it will do for them. Research shows that people buy from, refer and advocate people that

• they are clear about what they do
• that respond quickly
• that have pleasant, professional behaviour

Then you have to know how the tools work together and finally how to engage with your audience. Here are a few you might like to try.

 

But social media are not about broadcasting your message - more about holding conversations and having your aggregated wit and wisdom strategically sited where people will find it.

The same rules apply in online networking as in face to face activity - don't oversell, build and consolidate on your reputation and use the tools available to you to tell the story you want.

So this workshop is for you. Based on the experiences of companies like yours that we've talked to over 5 years and our own practical experience of building a successful online trading business.

Wel cover 3 things in the morning and run some more hands on activity in the afternoon.

Morning

What type of business are you - what's your story

How social media work and how much of them do you need

How do you use them to engage with your customers

Afternoon

We take a hands on look at how to drive traffic to your website or profile. We can look at social media or how to use Google adwords effectively - we can be flexible depending on what seems most important to the participants.

You can sign up for these here. The morning workshop costs £87 while the full day costs £135 - including VAT and training materials.

Full Day

Morning Only

The next event is running here at the Glasshouses on 1st December. It's actually running from 11.30 to 5.30 rather than 10 to 4 as we usually do.

What else we can do for you

We can help you set up systems to monitor how well you're doing. Off the shelf we can offer our Grow Your Business e-book, a CD based Grow Your Business training programme and a Creating value workshop which helps you get to grips with these issues in a sympathetic environment - and which is effectively a 1 day MBA

Why we can help you

Unusually for a consultancy company we practice what we preach. We have 25 years experience of running growth businesses in IT, Business Training, Internet trading and horticulture. Currently we run a £0.5 Million internet trading company - Plants4Presents - and a 10 employee Organic Vegetable Business. These give us a real-life basis for our consultancy and training business that underpins our research into how companies actually use IT to promote themselves and improve performance as they grow.

Much of these materials was developed for the IT advisers of UK online for Business which was the IT wing of the Business Link between 1997 and 2004. Some was developed for Business link for London and later found its way into the EU Leonardo project e-Tranee.