21st Century Marketing
Most business owners spend 12 hours a week promoting themselves. This has to cover everything - networking, online activity, conventional marketing.
How much of this time should you spend online? Research shows that national businesses are more than twice as likely to use online tools like linked-in and twitter effectively as those who get their business from within a 50 mile radius.
We can help you decide the best marketing mix - the balance of online and conventional marketing and the amount of networking and face to face selling that will create and convert the leads your business needs.
"12 Hours a Week" Workshop - how to promote yourself in 12 hours each week
The Punch above your Weight foundation workshop pulls it all together for you and shows you "How to do all the marketing you need in only 12 hours a week" and covers how to network effectively online and at networking events.It's based on our new 80 page workbook plus the BrainMap ® and MindMaker6 ® tools from Brain Technologies Corporation to help you get the psychology of your story right. You can book the foundation workshop here.
Or you can buy the Foundation workbook here for £13.50 including shipping in the UK. 90 pages to help you sort out your story and work out how many times and where you have to tell it.
We cover three things
- How to be absolutely clear about your story - the narrative that connects you to your customers on an emotional level. Our research shows that this is absolutely critical for credibility and referrals
- Decide how much online activity to include in your strategy - and what other marketing tools will work for you
- Help you with effective networking and a clear understanding of how to build and maintain a strong online presence suitable for your business without spending your life at it.
Next event is on 7th May near Gatwick. The price is £77 including VAT. You can book the foundation workshop here here.
In the meantime you can get some useful tips from our Newsletter. Subscribe here. And you can start your journey to strategic marketing by downloading our Free Marketing Planner here which walks you through the basics of creating a story taking the psychological drivers into account. It then helps you review the different options for telling it in writing, online and face to face.
Links to our other offers.
Small company marketing course which has 4 basic modules covering these issues together with advanced modules on
PR
New product design
Copywriting and
Running exhibitions and workshops.
1 day internet marketing workshop that deals with using Web 2.0 for promoting yourself on-line and working collaboratively with other small companies. This workshop is supported by its own e-book which includes case studies and a summary of our research project into how small companies use IT and the internet.
Our next public workshop is the Foundation Workshoop on 7th May at the Arora Hotel Gatwick You can book here. The price is £77 inc VAT.
Why we can help you
Unusually for a consultancy company we have a practical bias. We have 25 years experience of running growth businesses in IT, Business Training, Internet trading and horticulture. Currently we run a £0.5 Million internet trading company - Plants4Presents - and a 10 employee Organic Vegetable Business. These give us a real-life basis for our consultancy and training business that underpins our research into how companies actually use IT to promote themselves and improve performance as they grow.
Our founder, Dr Alan Rae is a chartered fellow of the Chartered Institute of Marketing, an associate of the Market Research Society and an accredited workwise adviser. You can look at his Ecademy Profile and Testimonials or follow his ideas on the How to do Business Blog
Contact - To discuss how we can help with your business growth or marketing ring 0845 094 0407
