21st Century Marketing
Most business owners spend 12 hours a week promoting themselves. This has to cover everything - networking, online activity, conventional marketing.
How much of this time should you spend online? Research shows that national businesses are more than twice as likely to use online tools like linked-in and twitter effectively as those who get their business from within a 50 mile radius.
We can help you decide the best marketing mix - the balance of online and conventional marketing and the amount of networking and face to face selling that will create and convert the leads your business needs.
"12 Hours a Week" Workshop - how to promote yourself in 12 hours each week
The "Only 12 Hours " workshop pulls it all together for you and shows you "How to do all the marketing you need in only 12 hours a week" and covers how to network effectively online and at networking events.It's based on our new 80 page workbook plus the BrainMap ® and MindMaker6 ® tools from Brain Technologies Corporation to help you get the psychology of your story right. You can book "12 Hours a Week " here.
Or you can buy the 12 hours workbook here for £13.50 including shipping in the UK. 90 pages to help you sort out your story and work out how many times and where you have to tell it.
We cover three things
- How to be absolutely clear about your story - the narrative that connects you to your customers on an emotional level. Our research shows that this is absolutely critical for credibility and referrals
- Decide how much online activity to include in your strategy - and what other marketing tools will work for you
- Help you with effective networking and a clear understanding of how to build and maintain a strong online presence suitable for your business without spending your life at it.
Normal Price for this is £120+VAT but we are running an introductory event on 27th November near Gatwick. The price is £115 + VAT but there is an earlybird price of £85 + VAT until the 18th November. Book 12 hours a week here. The workshop will help you achieve 3 things
If you need some more help we have an extended offer that includes 3 hours one to one support by phone or video conference and includes our new online copywriting course all inclusive for £400 + VAT Order supported package here.
In the meantime you can get some useful tips from our Newsletter. Subscribe here. And you can start your journey to strategic marketing by downloading our Free Marketing Planner here.
Links to our other offers.
Free downloadable marketing planner. This will walk you through the basics of creating a story taking the psychological drivers into account. It then helps you review the different options for telling it in writing, online and face to face.
Small company marketing course which has 4 basic modules covering these issues together with advanced modules on
PR
New product design
Copywriting and
Running exhibitions and workshops.
1 day internet marketing workshop that deals with using Web 2.0 for promoting yourself on-line and working collaboratively with other small companies. This workshop is supported by its own e-book which includes case studies and a summary of our research project into how small companies use IT and the internet.
Our next public workshop is Punch Above Your Weight on 1st December at the Hub, EC2M 1RQ. You can book here. The price is £177 inc VAT.
Why we can help you
Unusually for a consultancy company we have a practical bias. We have 25 years experience of running growth businesses in IT, Business Training, Internet trading and horticulture. Currently we run a £0.5 Million internet trading company - Plants4Presents - and a 10 employee Organic Vegetable Business. These give us a real-life basis for our consultancy and training business that underpins our research into how companies actually use IT to promote themselves and improve performance as they grow.
Our founder, Dr Alan Rae is a chartered fellow of the Chartered Institute of Marketing, an associate of the Market Research Society and an accredited workwise adviser. You can look at his Ecademy Profile and Testimonials or follow his ideas on the How to do Business Blog
Contact - To discuss how we can help with your business growth or marketing ring 0845 094 0407
