21st Century Marketing
There's a lot of mystery about marketing but really its quite simple. Iidentify your customers, tell them your story how THEY want to hear it, and measure the results. We've got some tools here that might help you with Getting more Business.
Web 2.0 techniques - how to Punch above your Weight.
We talked to several early adopter small companies during our current research programme who have become quite sophisticated in how they use on-line and web 2.0 techniques to help them punch above their weight and look more substantial to the outside world.
So we’ve created a workshop for you to learn how to use these tools in your own business.
We’ll show you how to:
discover the all important key-words that you need to develop your story and connect you with your customers in their language
- use blogging and tagging to spread the word and magnify your impact
- maximise traffic to your site with a little judicious search engine optimisation
- create and embed audio and visual material to add punch to your story
- use on-line networking, profiles and affiliations to multiply your presence
- use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.
We’ll use examples from our early adopters to show how everyday businesses are using these techniques to Punch above their Weight.
The next workshop is at the Hub, 5 Wormwood St , London, EC2M 1RQ on Tuesday September 16th, and at the Hurtwood Inn, Peaslake near Guildford on 31st July. There's a theoretical session in the morning and a hands on session in the afternoon.
You can book here - it's £135 + VAT for the day. This includes a morning theoretical session, an afternoon hands-on session where you can choose between focusing on blogging or on adwords. The price includes a 178 page e-book and membership of the Punch above Your Weight alumni community.
More details of additional hands-on sessions can be found at www.punchaboveyourweight.com
If you want to know a little bit more why not watch this YouTube video. Just click on the image below
Free Marketing Plan
Our Free Marketing Plan download summarises the key points from 1 Man Brand. It helps you realise that your marketing activity sits in the middle of a sales process and asks you to decide what your story is and where you are going to tell it.
It's intended as an appetiser for the full 1Man Brand planning tool. The Full version runs to 27 pages and integrates conventional and e-marketing techniques with sales to help you produce a manageable stream of warm leads for you to close. It helps you identify what drives your customers and create a story to impress them. Our unique psychological perspective to helps you combine vision with execution and we guide you through how to choose the best written, advertising and face to face activities to tell your story to best effect.
BusinessWise - Words of Wisdom for small businesses with Big Ambitions
BusinessWise is a revolutionary new business book which distils expertise from 19 authors, with more than 300 years of experience between them. Each is a professional in their field, and imparts advice gleaned from successful careers and hands-on experience. We provided the chapter on Marketing. The £9.99 price is a fraction of the value of the saving businesses of all types will make, from errors usually learnt too late. The content covers, vision, marketing, sales, finance, collaboration, and people management.
The book was launched on the 25 th May and went straight to number 2 in the Amazon Business Books Chart. You can buy it here.
Internet Marketing ebook
97 page e-book covering how to use the power of the internet and whatever marketing skills you have to appear much bigger than you really are. You achieve this by setting up a network of materials on the internet which all point into the one focal point, your home web-site.
You can feed the traffic by PR, by networking, by writing articles in places where they will be found, by building inbound links from collaborators web sites and by pay per click. You can magnify your activities by using a Squidoo Lens. You can see ours here. And you can create and moderate a membership forum in places like Ecademy. And you can set up a blog which you can spread far and wide via RSS (really simple syndication). You can buy the e-book for £17.65 at this link
Small Business Marketing Courses
We've built all we know about sales and marketing into a 3 hour, 4 lesson package called 1Man Brand. This material uses powerpoint with voice over so you can listen to what you need and revisit it at will. It comes with about 200 pages of other useful materials and costs £77 inc VAT.
If you want to know more just click the demo button at the right. If you want to buy it visit the 1Man Brand Site or if you're really keen click here to buy it now. We cover strategic theory, how to use PR, Workshops and exhibitions, how to write copy, use direct mail and above all how to use the internet.
We have also developed a more in-depth programme called How to do Business - Marketing which expands the what' your story part and has additional stand alone modules on PR, New Product Development and Market Research and Exhibitions and workshops as well as a much expanded section on copywriting. The entire package is available for £266.73 or as individual modules at £43.46 each. The silly prices tell you that the VAT is included ;)
Full details are here
One to One consultancy
Available as required. We are particularly good at Market Research, new product development and bringing products to market particularly using an e-business approach. We've developed a really good, high visual impact technique for branding
Click the button below to make an enquiry and we'll get back to you quickly.
In house Workshops
We've recently created a range of workshops suitable for growing companies whose top team need to carry out some facilitated strategic work. These 1 and 2 day workshops cover strategic planning, internal branding, vision and branding and business judgement. More details here
Talks and Workshops we're giving in the near future
15th May - Sussex Enterprise - Vision and Branding
23d May - Punch above your Weight - London
6th June Punch above your Weight - Southampton
18th September - Sussex Enterprise - IT for the small business
Finally 2 products we highly recommend
The Unfair advantage - everything you wanted to know about Search engine Optimisation but were afraid to ask. From Planet Ocean - we study it every month.
Ecademy - very useful online networking site.